Yahoo’s UK share for January is 3.8%, down 0.11% from December’s figure.They now sit 3.1% behind Bing who are in second place and trail Google who still command a huge 88.23% of the share despite a fall of 0.15% since last month. Google remains default search engine in UK

It’s almost certain the Firefox deal has had an impact, and it is no coincidence Yahoo posted its highest US monthly share for five years after the agreement, following months of steady losses. In December we reported that Yahoo had gained ground on Google in the US almost immediately after the deal was struck.įurthermore, Yahoo saw another slight increase from 10.37% in December to 10.88% in January, compared to a fall of 0.51% for Google, according to data collected by StatCounter Global Stats. This apparent tactical manoeuvre comes after December’s announcement that Mozilla was ending its ten year relationship with Google, replacing it with Yahoo as its default Firefox 34 search engine in the US. In addition, when Firefox 34 users are on the Google homepage, they will see the following call to action: “Get to Google faster.

It did so by tweeting a link to a page that instructs them how to change their browser settings. Google has gone on the offensive and is encouraging Firefox users to switch back to its search engine in Mozilla’s Firefox 34 browser.

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